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    Creative coaching for Artists and Galleries

    Jocelyn Montoya. Claire Kahn Jewels. Courtesy of Patina Gallery.

    One-on-One Coaching: Your Path to Professional Growth

    Serious Play’s one-on-one creative coaching for artists , a highly personalized approach, develops both the artistic and business sides of an artist’s career. In this format, an artist works closely with the mentorship of Ivan Barnett.  He provides dedicated, one-on-one guidance tailored to your unique vision, challenges, and goals. The aim of Serious Play’s creative coaching is not only to help artists improve their creative skills. It also builds a sustainable career, develops business disciplines, and fosters personal growth.

    “Where people aren’t having any fun, they seldom produce great work.”

    — David Ogilvy

    Benefits of One-on-One Creative Coaching for Artists

    Serious Play’s one-on-one creative coaching for artists provides a holistic approach. Ivan Barnett’s relationship with you is rooted in empathy, support, and a shared goal for your success. Barnett works to create a safe space for honest conversations and genuine growth.

    • Gallery Representation & Portfolio Reviews

      Artists will develop out-of-the-box professional strategies to distinguish themselves in a crowded market. By refining their unique artistic voice and professional presence, they become more memorable to galleries and collectors.

    • Story Meaning & Concept Ideation

      Artists seeking representation or exhibition opportunities can leverage their unique story to make a lasting impression. A compelling narrative can set them apart from hundreds of other artists vying for attention.

    • Branding & Identity Development

      Instead of forcing a self-conscious “brand,” this approach helps artists uncover their authentic self and how to communicate it naturally. By exploring personal history and influences, artists can articulate a genuine narrative that resonates with collectors and galleries.

    • Curation & Innovative Exhibitions

      Beyond prestige, these exhibitions can significantly improve an artist’s or gallery’s bottom line. When an event captures the imagination of collectors and art lovers, demand for the work increases.

    • Pricing Strategy & Market Analysis

      Artists often struggle with pricing because it involves both emotional and logical considerations. This service helps navigate both aspects, ensuring prices reflect value while remaining attractive to buyers.

    • Mentoring & Professional Practices

      Every artist has a unique journey, and this service ensures that guidance is customized to their specific needs, aspirations, and challenges.  Artists receive individualized support that helps them stay true to their vision while also making informed career decisions.

    Creative Coaching Services with serious Play 

    At Serious Play, the focus is on professional tools and practices to help artists succeed commercially. While some may find these topics less relevant, they are still essential for those aiming to balance creativity and financial success. Many artists with day jobs, navigate the complexities of pursuing art while generating income. Ivan Barnett focuses on the fine arts and the craft world—painting, sculpture, photography, and more. However, he values all artistic disciplines. He is here to guide, support, offer insights, and, if asked, provide qualified feedback to elevate your artistic journey.

    Creative Coaching Case Studies

    Ivan Barnett produced this case study with an artist.  It is a breakout of objectives and challenges undertaken. Barnett wanted to achieve solutions and results that showed a significant change in the artist.  The conclusions are specific to the case study here at Serious Play.  They show his working ability to collaborate, motivate and transform an individual or an organization looking to improve.

    Creative Coaching Testimonials

    Every so often in the life of an artist, you meet people that knock you off course and inspire you to new realms. It was an honor and pleasure to bring my Fearless Genius photographs of Steve Jobs to an extraordinary collaboration with Ivan Barnett of Patina Gallery. It was an experience I will always be grateful for.

    Doug Menuez, Photographer, Portugal

    Ivan Barnett, former director of Patina Gallery, located in the competitive art scene of Santa Fe, New Mexico, found a way to stand out by creating unique experiences that go beyond traditional art openings. In collaboration with the Santa Fe Opera, he organized an event that blended art and opera, shifting the focus from selling art to engaging the community.

    Pam Danziger, Speaker, Forbes Journalist, Market Researcher

    Ivan has a real attachment to old Santa Fe because he’s been visiting here for a long time. He has a deep interest in design and a genuine interest in New Mexico history. His creativity and respect for the region and its cultures are evident in his work.

    Carmella Padilla, Author

    Thank you, Ivan, for your vision, your book, your magic! Go, go, go!

    Seth Godin, Author, Entrepreneur

    Creative Coaching Muse-letters

    Key Differences Explained

    Ivan Barnett offers arts consulting and creative coaching services, combining strategic business advice with personal development. As a consultant, he enhances studio management, marketing, and presentation strategies, while his creative coaching approach focuses on professional growth, fostering creativity, and business acumen. His dual expertise ensures clients achieve success without compromising their artistic integrity.

    Read MoreKey Differences Explained