Pricing Strategy & Market Analysis

What we do for you

Help artists and galleries develop realistic pricing strategies rooted in experience and market insight.
Teach how to determine market value by weighing factors such as career trajectory, museum affiliations, past sales, scale/size of works, and global price comparisons.
Provide strategies for maintaining pricing consistency between direct sales and gallery representation.
Share guidance on conversations with galleries around exclusivity, commissions, and business practices.
Explore the psychology of pricing and how it affects both collector perception and artist confidence.
Stimulate financial clarity and regular “homework” to stay informed about trends and benchmarks without blindly following them.

Ongoing Support: Regular check-ins and adjustments to refine pricing as your career evolves, ensuring your sales trajectory is sustainable.
Personalized Consultations: Ivan will talk with you directly about your pricing, listening carefully to your current practices and challenges.
Market Value Assessment: Together, we’ll analyze your career arc, affiliations, past sales, and current positioning to arrive at fair, competitive pricing.
Strategic Discussions: We’ll cover key issues like gallery commissions, exclusivity, direct vs. gallery pricing, and how to balance consistency.
Practical Training: Conversations around scaling, size, and handling costs to ensure your pricing reflects the true value of your work.
Financial Coaching: Ivan will ask about how you manage finances, helping you align pricing decisions with long-term goals.