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By Ivan Barnett
“When You Notice Cracks in Your Business Model, Don’t Wait to Fix Them.” Santa Fe, NM. Ivan Barnett Image.
“True strength is not shown in what we can do alone, but in knowing when to lean into the support around us.” — Anonymous
I’ve seen it many times over my fifty years in the art world: the artist or gallery owner who seems strong, capable, even successful—but who is quietly stuck. Making art, managing exhibitions, finding audiences—there comes a point where all of it feels heavier. And yet, many never ask for help. Why?
I’ve felt these myths myself (yes, even after decades). I remember early days when questions piled up, but I kept silent, thinking I needed to figure it out on my own. It was lonely, and it slowed me down.
“There Is a Price to Pay for Charm.” Santa Fe, NM. Image Ivan Barnett.
There is a difference between being independent and being isolated. Independent artists and gallery founders are strong—but isolation damages ideas, momentum, vision.
Through my work with Serious Play, I’ve seen profound shifts when people allow themselves to ask:
Help isn’t just for emergencies. It’s for sharpening your edge, telling your story more clearly, creating art that matters long term.
“Flat Roofs Often Leak If Not Maintained Regularly.” Santa Fe, NM. Image Ivan Barnett.
If you recognize yourself in this, here are steps to opening that door:
“Pitched Roofs Rarely Leak.” Santa Fe, NM. Image Ivan Barnett.
At Serious Play, I understand the weight of creative isolation. I’ve lived it. I’ve watched galleries fade, artists shrink from their own potential. But I’ve also witnessed renewal, transformation, and clarity when that first step of asking for help happens.
If you are:
Then I’m here to help.
If this Museletter strikes a chord with you—reply to this email or visit serious-play.co to see which path might be yours. Let’s stop carrying so much alone.
“We don’t heal, expand, and grow by only turning inward, but by also reaching outward…and & both.” —Ivan Barnett
© 2025