Welcome to Serious Play’s Muse-letter

Dear Friend,

Welcome, I hope you’re doing well! I have some exciting news that I think you’ll really appreciate. You know how passionate I am about the unique blend of creativity and strategy. These are some things that guided my entire journey as an artist and gallery owner. Over the years, I’ve had the chance to work with so many incredible creatives, each bringing a welcome spark to the world. Now, I’m thrilled to channel that experience into something new: Serious Play, my art consultancy. It’s dedicated to helping artists and creatives like you elevate your work and career.

Serious Play is where creativity meets strategy. Here, I get to work closely with artists to unlock their potential while helping them navigate the art world’s complexities. I’ve spent decades building a career rooted in both artistry and business. With Serious Play, I’ll be guiding artists on everything from studio management and marketing to storytelling and presentation. This will happen all while staying true to what makes their work unique.

This isn’t just about practical advice; it’s about building a vision together. Looking back on my journey—starting as a full-time artist, creating Patina Gallery, and connecting with artists worldwide—I see that “serious play” has always been at the heart of what I do. That’s why I chose this name for my consultancy. Serious Play isn’t only about big steps. It’s about having fun while you’re at it. The things to do are create with purpose, stay curious, and enjoy the journey as much as the outcomes.

Through my monthly Muse-Letter, I’ll share insights, tips, and inspiration for keeping creativity alive in a business-driven world. This Muse-Letter will be a welcome place where I pass along curious, meaningful ideas to support your own creative journey. I have done so with friends and colleagues throughout my career. Whether refining your practice, reaching new collectors, or finding fresh inspiration, I want this space to help you feel supported and ready to make bold moves in your artistry.

In the weeks to come, I’ll be sharing more about Serious Play. I will include stories, resources, and insights to inspire a path that combines purpose and joy. Let’s keep creativity at the forefront as we explore this journey together.

Thank you for being part of this world of Serious Play.

With Gratitude,

— Ivan Barnett