Relationship Between Gallery & Clients

What We Do for You

Serious Play helps galleries and museums identify, cultivate, and retain their most valuable patrons and artists—the 20% who generate 80% of revenues and cultural momentum. We design strategies that transform client relationships into extraordinary, memorable experiences that strengthen loyalty, elevate brand identity, and grow long-term value.

What Engagement Looks Like

1. Discovery & Analysis
    * We start by looking at your current collector base and artist roster.

    * Together, we identify which patrons and artists are your true revenue-drivers.

2. Relationship Design
    * We review your existing CRM notes and show you how to take them deeper—uncovering preferences, passions, and personal stories.

    * We design bespoke engagement strategies for your top-tier clients, going far beyond generic cocktail parties or artist dinners.

3. Creating Signature Moments
    * Borrowing from Ivan Barnett’s decades of gallery practice, we’ll guide you in crafting once-in-a-lifetime, story-worthy experiences that VIP clients will never forget.

    * These moments create emotional anchors, cementing your brand as a vital part of their lives.

4. Sustaining & Growing
    * We focus on retaining your A-list clients while simultaneously creating conditions to attract one or two new high-profile collectors.

    * The result: cemented loyalty, reduced attrition, and the excitement of fresh, top-tier engagement.


Why It Matters

Losing even one or two of your best clients can have major financial consequences, and winning them back is nearly impossible. On the other hand, nurturing just a handful of new A-list patrons can transform your gallery’s future. Serious Play helps you turn relationship management into a creative, intimate, and unforgettable process that sets you apart from competitors.