Relationship Between Gallery & Clients

If you look at audience engagement, twenty percent of clients generate eighty percent of gallery revenues. The same relationship is true of your high-performing artists.  So if you have fifty artists in your active stable, approximately ten of them are responsible for a huge percentage of gross sales.  To take this equation further, if you have five hundred purchasing clients on your mailing list, your top ten clients could be responsible for as much as eighty percent of your gallery sales.  

The “care and feeding” of all of your clients always takes top priority in this business relationship of customer service management.  The key question is what are you doing differently and creatively for that twenty percent of VIP patrons?  Over the years in his gallery practice, Ivan Barnett was continuously designing unusual once-in-a-lifetime moments. These delighted those clients who were giving so much.  Same old cocktail-type events are not enough; artists’ dinners are no longer a novelty. 

Relationship Expectations Increase

Expectations from today’s clients has grown as competition has increased.  Let’s collaborate and form some new concepts of audience engagement that will spark new interest for your prime clients. These ones are so outstanding that their relationship to your brand as a gallery becomes cemented in their minds and hearts.

Serious Play is sure you and your staff are already taking detailed notes about your clients for customer relationship management.  We can discuss this process, and discuss how to go deeper with those notes.    Bernadette Jiwa, a guru of “storytelling” says, “The closer you get to the client, the closer you get to a sale.”  Barnett can show you how to create that same level of intimacy that will be unmatched. This puts your institution on the lips of your most important asset, your client, next to that of the artist themselves.  Serious Play’s task would be to help you devise unforgettable rewards and memories that will be lasting.

It can take months, if not years, to develop A-list clients.  Losing even one or two of them because they haven’t been “served” in immaculate ways costs your bottom line. Getting them back is often almost impossible if they “have left the room.”  Finally, Serious Play affirms the other side of the coin is gaining one or two, new high-profile clients is all a great gallery’s dream.