Collaborations & Partnerships

Can you remember the first time, you heard two brilliant musicians perform on the same stage?  Of course, art history has a handful of quite famous collaborations like Picasso and Braque and Fellini and Bergman.  Who would have thought Eric Clapton and Luciano Pavarotti would take the stage together or even Tony Bennett and Lady Gaga?  Why not orchestrate a collaboration to produce stunning artistic and commercial success.  It was a critical part of Ivan Barnett’s gallery career to create unusual partnerships or collaborations.

Approached accurately and with proper promotion, these combinations and partnerships can be the “talk of your community.”  Economically, when you cross over and combine two unlike entities, you capture a piece of each of the artist’s “fan base.”  This is also true of cultural collaborations.

Partnerships

When you and Ivan work together, you will look at developing some interesting “partnerships.”  They can be out of the box or even more traditional combinations.  The point of the whole undertaking is to create intrigue, mystery and buzz, and even playful fun.  

You would be amazed at how assembling usual or unusual “suspects” in partnership can spark new visitors to your gallery.  This partnering also provides great material for marketing and editorial exposure, often more captivating than advertising.  To be clear, there is an art needed to curate these kinds of collaborations, but easier said than done.  

So often, collaboration with partners lacks creative synergy.  Simply “sticking two things together” and hoping that with two you increase your odds of more sales might yield short-sided results.  Do you have the right story to support the partnering?  Finally, when you engage your community from the heart, the public can feel “your love.”   Creatively devised, that love can convert to sales.  

These types of “interactive exhibitions” add value to reward clients, especially VIP clients. When you pair these partnerships with non-profit organizations dear to your heart the results will amaze you.