Pricing Strategy & Market Analysis

What we do for you

• Help artists and galleries develop realistic pricing strategies rooted in experience and market insight.
• Teach how to determine market value by weighing factors such as career trajectory, museum affiliations, past sales, scale/size of works, and global price comparisons.
• Provide strategies for maintaining pricing consistency between direct sales and gallery representation.
• Share guidance on conversations with galleries around exclusivity, commissions, and business practices.
• Explore the psychology of pricing and how it affects both collector perception and artist confidence.
• Stimulate financial clarity and regular “homework” to stay informed about trends and benchmarks without blindly following them.

What engagement looks like

• Ongoing Support: Regular check-ins and adjustments to refine pricing as your career evolves, ensuring your sales trajectory is sustainable.
• Personalized Consultations: Ivan will talk with you directly about your pricing, listening carefully to your current practices and challenges.
• Market Value Assessment: Together, we’ll analyze your career arc, affiliations, past sales, and current positioning to arrive at fair, competitive pricing.
• Strategic Discussions: We’ll cover key issues like gallery commissions, exclusivity, direct vs. gallery pricing, and how to balance consistency.
• Practical Training: Conversations around scaling, size, and handling costs to ensure your pricing reflects the true value of your work.
• Financial Coaching: Ivan will ask about how you manage finances, helping you align pricing decisions with long-term goals.