Museletter
Sign up for our Muse-letter now and instantly receive a complimentary worksheet on navigating the world as a creative!
Sign up for our Muse-letter now and instantly receive a complimentary worksheet on navigating the world as a creative!
Do your clients, patrons, and even your artists, know what matters to you? Could you share new personal insights in upcoming gallery programing that would get you closer to “your public?” The hallmark of A-list galleries or museums lies in the hands of it’s curator and taste maker. When it comes to an exhibition, expect prominent galleries to rely on a top handful of “star artists.” Often these are seasoned and established “names.” That said, are you also making some daring choices as you plan your future programing. Serious Play challenges you to come up with themes that ring current with the collecting public.
Serious Play will also help you ferret out new concepts in exhibition. They can add levels of excitement and surprise that will ignite new audience demographics. Please know that the 30-40-aged generation is now positioned to represent a new, large segment of the art-buying public. What matters to them and why? You might not be aware that there’s a danger of staying in the safe zone with your exhibition skills year-in and year-out. Let’s take a long walk together, and I can carefully listen to you while we toss around ideas that excite you.
The Arts are poised for an overt revolution when artists speak out. Serious Play would love to help you consider addressing what’s going to be a cultural moment. Exhibit with style and taste and tackle an exhibition in strong and stunning ways . Consequently, when was the last time you asked your artists what new subjects or topics they wanted to explore?
Serious Play would also like to collaborate with your team to “shake things up a bit.” As you map out an exhibition, younger generations, especially, will hold to account many established institutions to make their voices heard, including purveyors of art. Doing this can also energize your buying public. When was the last time you went out on a limb and took a chance on an unknown talent?
Last but not least, are your profit margins healthy? The gallery business is torturous and operates within tight margins. Are you satisfied? You may surprise yourself, by experimenting with uncharted works. You may find that you have hit a chord with collectors. Risk shows courage and courage is admired. Even if an event is not as profitable as a stable exhibition. You can make a statement to your great audience at large that you are willing to take risks. Focusing on what sells year in and year out, has limits. As an owner or director, you need to seriously consider mounting an exhibition. You might even partner with a worthy community partner who “tries to make a difference.” Hence, give back where innovation often pays off in the long run.